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How We Reduced CPP by 85% for a Home Appliances Online Store

Over 6 months of comprehensive marketing, we reduced the cost per purchase from €10 to €1.5–2 by implementing an omnichannel strategy and optimizing the client’s marketing structure.

Project Overview

  • Client
    Online home appliances store
  • Segment
    eCommerce
  • Location
    Latvia
  • Duration
    12 months
  • Channels
    Full-stack marketing (Google Ads, Meta Ads, SMM, content)
  • Budget
    Medium
  • KPIs
    CPP, CTR, conversions

Problem

High cost per purchase (€10) with stable traffic volumes and low conversion rates.

Our Approach

We implemented an omnichannel strategy, reallocated the budget across channels, strengthened remarketing and content efforts, and updated creatives.

Execution

  • Set up and optimized Google Ads and Meta Ads campaigns
  • Tested and scaled high-performing creatives
  • Integrated analytics for accurate conversion tracking
  • Optimized landing pages based on traffic behavior

Results

CPP
€10 → €1.5–2 (–85%)
Conversion rate increase
+40%
Total order volume increase
+35%

Conclusion

An omnichannel approach and campaign optimization can dramatically reduce purchase costs - even in highly competitive eCommerce niches.

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