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How We Reduced CAC by 70% for a Crypto Startup

In just 4 months, we cut customer acquisition cost from €50 to €15 using a multichannel strategy and launching additional digital products.

Project Overview

Client

Cryptocurrency fintech company
Segment

B2C Fintech
Location

Europe
Duration

4 months
Channels

Full-stack marketing, product development
Budget

Medium
KPIs

CAC, conversion rate, LTV

Problem

High customer acquisition cost with a limited marketing budget.

Our Approach

We implemented an omnichannel strategy (Google Ads, Meta Ads, content marketing) and developed additional digital products to increase perceived value.