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How We Increased Leads by 618% and Reduced CPL by 61% in Real Estate

In just 1 month, we boosted the lead flow by +618% and decreased cost per lead by –61.77% by implementing a segmented Google Ads strategy.

Project Overview

Client

Real estate development company
Segment

B2C
Location

UAE
Duration

1 month
Channels

Google Ads, marketing strategy
Budget

€10,614
KPIs

CPL, number of leads

Problem

Low volume of inquiries with a high CPL (€350).

Our Approach

We segmented the audience by intent, created multiple landing page variations, and rewrote ad creatives for better relevance.

Execution

Launched search and display campaigns
A/B tested creatives and offers
Set up remarketing for warm audience segments

Results

CPL

€350 → $133 (–61.77%)

Leads

+618%

Budget

€10,614

Conclusion

Precise segmentation and personalized ad creatives can deliver exponential lead growth - even in competitive markets like real estate.

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